business metrics
Customer Lifetime Value Calculator
Estimate gross-profit customer lifetime value from purchasing behavior and margin.
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Business Metric Calculators
Understand the pricing, profitability and customer metrics that sit underneath marketing and ecommerce growth.
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LTV to CAC Ratio Calculator
Compare customer lifetime value with the cost required to acquire that customer.
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Profit Margin Calculator
Calculate profit and profit margin from revenue and total costs.
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Markup Calculator
Calculate markup and unit profit from cost and selling price.
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Contribution Margin Calculator
Measure revenue remaining after variable costs to cover fixed costs and profit.
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Break-even Point Calculator
Calculate the unit sales and revenue required to cover fixed and variable costs.
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Customer Churn Rate Calculator
Calculate the percentage of starting customers lost during a period.
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Customer Retention Rate Calculator
Measure the percentage of starting customers retained after excluding new additions.
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Break-even Analysis for an Online Business
Build a break-even analysis from fixed cost, unit price and variable unit cost, then stress-test volume and product mix assumptions.
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CAC Payback: What Acquisition Cost Misses
Understand customer acquisition cost payback, why timing matters and how contribution profit changes the interpretation of LTV:CAC.
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Customer Lifetime Value Models Explained
Compare simple, churn-based, cohort and discounted customer lifetime value models and choose a method appropriate for your available data.
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Gross Margin vs Markup: Avoid Pricing Errors
Learn why gross margin and markup produce different percentages, convert between them and select the right metric for pricing and reporting.
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Pricing with Contribution Margin
Use contribution margin to connect price, variable cost, break-even volume and advertising tolerance without confusing revenue with profit.
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Retention Rate vs Churn Rate
Compare customer retention and churn, understand when they are complements and avoid mixing customer, logo and revenue-based measures.
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