Calculator hub

E-commerce Calculators

Turn store revenue into an economic view that includes orders, product costs, advertising, fees, fulfillment and customer behavior.

Decision paths

Connect the metrics before acting

Connect order value with variable contribution, pricing and the sales volume required to cover fixed costs.

Compare customer acquisition cost with lifetime value before deciding how much growth the store can support.

3 tools

ecommerce

Calculate average revenue generated by each completed order.

ecommerce

Estimate store profit after product, advertising, platform, payment and shipping costs.

ecommerce

Calculate the selling price needed to preserve a target gross margin after entered unit costs.

Guide

Build an ecommerce unit economics view using order value, gross margin, acquisition cost, contribution margin and customer lifetime value.

Guide

Compare bundles, thresholds, cross-sells and price changes by their effect on average order value, contribution profit and conversion rate.