About CalcMotive

About CalcMotive

CalcMotive makes marketing and commerce calculations transparent, practical and easier to verify.

Why CalcMotive exists

Business calculators often return a number without explaining what went into it. CalcMotive shows the formula, assumptions, worked example and limitations alongside each result.

Our initial focus is marketing and e-commerce: advertising efficiency, acquisition cost, customer value, pricing, margin and retention.

What we do differently

Contact

Questions, corrections and source suggestions are welcome at hello@calcmotive.com.