A useful dashboard follows the economic chain instead of collecting every available metric.
Acquisition layer
Track spend, impressions, clicks and CPC by channel. These diagnose delivery and auction changes but do not prove business results.
Conversion layer
Connect sessions or users with orders, qualified leads and conversion rate. Keep analytics definitions stable and reconcile orders with the commerce platform.
Economic layer
Add new customers, CAC, net revenue, contribution margin, MER and cohort LTV. This layer prevents a strong platform ROAS from hiding weak margins or repeat-heavy attribution.
Show targets, actuals and prior-period comparisons. Include metric definitions next to the dashboard so changes in tracking do not masquerade as performance changes.
Sources
This guide is educational and does not provide financial, accounting, tax or legal advice.